How mahindra XUV START
Mahindra & Mahindra is an indian automobile manufacturing company and their head quatered in mumbai, maharashtra, the company established in 1945 as a mahindra and mohammed but later they renamed mahindra and mahindra. The mahindra group M&M is one of the largest vehicle manufactures by production in india
. The tractor of mahindra is the larget manufacturer in all over the world.It was ranked 17th on the top list company in india by fortune india 500 in 2018 but we all know automobile company is very large and competetive and their are some mahindra competitors maruti suzuki india and tata motors etc. The CEO of mahindra knows as the name of anish shah and anish shah is the current CEO of mahindra and mahindra.
History of Mahindra
Mahindra and Mahindra in their beginning started as steel trading company as the company founded in October 2,1945 in Ludhiana as Mahindra and Mohammad by brothers kailash chandra mahindra and jagdish chandra mahindra along with malik ghulam mohmmad anand mahindra, and the present chariman of the mahindra group is the grandson of jagdish chandra mahindra in 1948 ghulam mohmmad decided to move pakistan but the mahindras was left with stationary and company stamp that they said M&M but the mahindras don’t have the financial resources to change the name since they both brothers decided to change the company name to Mahindra and mahindra.
How Mahindra Introduced their jeep
Mahindra Brother’s saw a business opportunity in expanding into manufacturing and selling larger MUV’s and started assembling they started assembling under the licence of willys jeep in india and soon M&M was establised as the jeep manufacturer in the india and later commenced and manufacturing light commerical LCVs and agricultrual tractors etc and the jeep was bought by american motors corproartion in 1970. Jeep continued to be build by mahindra under Licence from AMC and in, turn under chrysler after chrysler bought AMC in 1987.
Acuquisitions
IN 1999, mahindra purchased 100% of gujrat tractors from the goverment of gujrat and in 2017 mahindra renamed it gromax agri equipment limited as part of its new brand strategy and the models continue to be sold as trakstar.
In 2007, M&M acquired punjab tractors limited (PTL) and the making the world’s largest company of tractor manufacturer. Subsequent to this takeover the former PTL was merged into M&M and transformed into the swaraj division of mahindra and mahindra in 2009.
Over the past few years the foreign markets taken interest in the company in 2008 they entered two-wheeler industry by taking over kinetic motors in india.
In 2010, M&M took a 55% stake in the REVA electric car company and in 2016 they renamed it mahindra electric mobility Ltd after taking 100% owership.
In 2011 Mahindra acquired a majority stake of south korea Ssangyong motor, tuning into a subsidairy In december 2020 Mahindra decided to stop funding in Ssungyoung entered into recievership de facto no longer being a mahindra subsidairy from that point on and de jure after november 2022, when KG group-led consortium completed the acquistion procedures for controiling stake moving Ssangyoung out of recievership.
In October 2014, Mahindra acquired a 51% controlling stake in peugeot motocycles and a 100% controling stake in october 2019 in may 2015 mahindra takes 33.33% stake in japanese tractor manufacturer mitsubshi agricultrual machiney (MAM) a susbidairy of mitsubsihi heavy industires.
In 2015 December mahindra and affilate tech mahindra introduced a special purpose vehicle (SPV) agreed 76.06% buy the stakes in italian car designer pininfarina for 168 million.
In 2016 Mahindra acquired 35% of finland based sampo rosneiew entering the combine harvester business subsequently increasing its stake in the company to 49.04% in december 2019.
In 2017 january mahindra and mahindra ltd acuquired a 75.1 equity stake in hisarlar makina sanayi ve ticart anonym sriketi (Hisarlair) a farm eqipment company marking its entry into turkey and in september 2017 acquired another turkish tractor and foundry busniess ERKUNT tractor sanayi as form 800 crore.
How Mahindra XUV born…..
The mahindra XUV series was devloped by mahindra and mahindra an a indian multinational automobile manufacturiing corproation. The Mahindra XUV special made for range friendly car and mahindra wants to expand mahindra’s portfolio beyong its traditional stronghold in utiltiy vehicles and tractors.
Key Milestones in the Birth of Mahindra XUV:
1.Concept and Development:
- The Mahindra XUV began in the late 2000s. Mahindra wants to entered in SUV car market that SUV could complete with international brands.
- The project was codernamed “W201” during its devolpment phase.
2. Design and Engineering:
- Mahindra XUV 500 the first model of mahindra XUV is inspired by the cheetah aiming to reflect speed and agility
- Mahindra XUV500 vehicle was designed with inputs from mahindra’s research and devlopment team in india and enginers form across the global including italy and south korea.
3. Launch of XUV500
- The Mahindra XUV500 was launched in september. It received significant attention for its bold styling and advanced features and competetive pricing.
- The Mahindra XUV500 was positioned as a premium SUV, targeting both urban and rural markets.
4. Market Response:
- The Mahindra XUV500 received a positive respone in market because of their aggresive look and mahindra xuv500 got positive response from both critics and consumers, The mahindra xuv500 is the blend of features, performance, and affordability made its a popular choice.
- The Mahindra XUV500 won most award in the launched year and thats the time mahindra and mahindra won trust and respect in automobile industry and boosting their reputations.
5. Expansion of the XUV series:
- Following the success of xuv500 mahindra introduced new range of xuv for all type of customers and mahindra wants to expand their xuv segment all over the india mahindra wants to see every family have their own xuv and they did they launch some xuv like XUV300 and XUV700.
- These models continued to build on the legacy of the Mahindra XUV500, incorporating modern design elements and enhanced performance and their XUV700 is a big hit and this car won the award of best car of the year
6. Global Collaboration:
- Mahindra a leverged a global network of design and enginerring expertise, The design process saw significant input from mahindra design studio in mumbai as well as mahindra collab with some international brand design houses in italy and south korea.
- The engineering and devlopment process involved collabrations with global suppliers and partner to ensure that the vehicle have international standards and they very unqiue strategy to build their image in internationally.
7. Technological Innovations:
- The XUV500 was packed with technolgy and features mahindra did everything possible efforts in their xuv’s they include a big touchscreen infotainment system, GPS, navigations, a premium audio system and advanced safety features like ESP and six airbags and lot more things mahindra did their xuv’s.
- The vehicle also featured a monocoque constructions which was a departure form the traditional body-on-frame improved handling and ride comfort and mahindra recently launch their XUV700 with self driving feature they call them adas and they perfectly work in india with the self driving ration 3.0 and the safety rating of 4.0 and this type of mahindra features won the reputation and won the customers trust in globally.
Conclusion……..
The Mahindra XUV series has become an important part of mahindra’s vehicle lineup, contributing significantly to the brand’s success in the competitive SUV market. The Mahindra XUV500 not only marked significant milestone but they also make mahindra reputation globally and xuv is the big reason of mahindra success in the global market they give everything in their mahindra xuv lineup and the reason mahindra XUV is not only success in india
they sucess globally mahindra launch every segment and every range of for accoding to their customers need and mahindra and mahindra also set new benchmarks in the indian suv market it demonstrated mahindra’s capability to innovate and compete on a global scale paving the way for future models in the XUV lineup
.https://docs.google.com/document/d/1Pzq1k2X5uVJhXuvOKNGD8nW5T9PzNfvISOjQ1z-GZs8/edit
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